Contributors

Ben Kalb

President

Ben Kalb Productions,LLC

I've been writing, producing and directing infomercials for 26 years with a lot of Top 10 shows.

Tags: Producer, Director, Writer, Consultant...

Paul Rothstein

President

PCR Marketing LLC

Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing

Tags: Expert Campaign Management and Strategic Planning

Rick Petry

Principal, Rick Petry Creative Writer, LLC

Rick Petry is a direct marketing veteran of over 30 years who has been involved with campaigns that have generated over $1 billion in sales.

Tags: direct marketing, direct response, direct response television, DRTV...

Andy Latimer

CEO and Founder

Bluewater Media and Zahalo

Andy Latimer is CEO & founder of Bluewater Media converged agency rooted in response driven creative. He is a producer, writer & director

Tags: Direct to Consumer Marketing, Concept Development, Product and Brand Analysis...

Thill Inc.

785 County Road CB
Suite 100
Neenah, WI 54956
R. Todd Thill

At Thill, we know your customer’s needs are always changing and you have to anticipate what’s coming next. We understand it because we’ve been there. Thill started out as a ... more>

All About Media

Suite 2, Level 1, 34 Charles St Parramatta, NSW, 2150, Australia
DANIEL ATAI

Welcome to All About Media! We are a full service media and marketing agency servicing clients of all business types in Australia and abroad. Specializing in media strategy and placement, ... more>

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Voices from the Community
Rick Petry answered: 7/17/2019 9:21:37 AM

What do you think about the changing landscape in associations serving the direct to consumer industry? If I could only join one association or organization, which one should it be?

The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produce...

Jessica Hawthorne-Castro answered: 7/5/2018 2:41:08 PM

What are typical media buying agency fees these days?

It depends on the media type. What have you been quoted?

Best,

Jessica 

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