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D2C News

What the rise of direct-to-consumer (D2C) brands means for agencies – Econsultancy

What the rise of direct-to-consumer (D2C) brands means for agencies – Econsultancy

The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
Council Post: Implementing A Subscription Model For Direct-To-Consumer (D2C) Sales Growth

Council Post: Implementing A Subscription Model For Direct-To-Consumer (D2C) Sales Growth

Along with the rise of e-commerce has come the ascension of the perfect e-commerce business model: direct-to-consumer (D2C) sales. 
Disney overhauls Hulu with D2C business

Disney overhauls Hulu with D2C business

The Hulu business will be integrated into Disney's direct-to-consumer business and its CEO Randy Freer is set to exit the company.
How D2Cs Leverage Traditional Channels For Broader Reach, Brand Awareness

How D2Cs Leverage Traditional Channels For Broader Reach, Brand Awareness

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.
FTC blocks acquisition of Harry’s razor company, citing its role as a key part of competition

FTC blocks acquisition of Harry’s razor company, citing its role as a key part of competition

The startup razor company is critical to the overall razor industry, the agency says
Everything Is Now D2C

Everything Is Now D2C

It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships.
Nike dumps Amazon to focus on D2C efforts, more "distinctive" partnerships – Econsultancy

Nike dumps Amazon to focus on D2C efforts, more "distinctive" partnerships – Econsultancy

In 2017 Nike announced it would sell directly via Amazon. In 2019, the iconic brand has now reversed course and is throwing shade at Amazon in the process.
Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media

Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media

Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading the ad industry in their innovative approaches to media. Those are the top-line findings of a new industry study fielded by Advertiser Perceptions, which will present them in detail during a webinar this afternoon.
FanBank Shop Local Program Launches in Memphis

FanBank Shop Local Program Launches in Memphis

A new shop local rewards program has launched in Memphis, one that brings a different approach to the efforts featuring loyalty cards and aggressive discounting that tend to be the norm. Fanbank helps Main Street small businesses with online D2C marketing and loyalty programs.
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Contributors

Rick Petry

Rick Petry

Principal, Rick Petry Creative Writer, LLC

Rick Petry is a direct marketing veteran of over 30 years who has been involved with campaigns that have generated over $1 billion in sales. View (1) Answers

Ben Kalb

Ben Kalb

President

Ben Kalb Productions,LLC

I've been writing, producing and directing infomercials for 26 years with a lot of Top 10 shows. View (1) Answers

Paul Rothstein

Paul Rothstein

President

PCR Marketing LLC

Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing View (0) Answers

Andy Latimer

Andy Latimer

CEO and Founder

Bluewater Media and Zahalo

Andy Latimer is CEO & founder of Bluewater Media converged agency rooted in response driven creative. He is a producer, writer & director View (0) Answers

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Rick Petry
Rick Petry answered: 7/17/2019

What do you think about the changing landscape in associations serving the direct to consumer industry? If I could only join one association or organization, which one should it be?

The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produce...

Tara Productions, Inc. answered: 7/24/2018

From brainstorm phase to final delivery, how long does it usually take to create a short form TV commercial?

From initial conception to final master, it usually takes 4-6 weeks.  We like one week to script, then one week to test demo's, cast, and develop animation, one week of shooting and one week to edit--  Mix it all together and pour out a hit!   

The most important aspect of selling in DR television is to create TV magic- Amazing demo's that are so compelling viewers feel the impulse to buy right now, a unique offer with a valuable bonus consumers can not refuse, as well as a risk free guarantee are the secrets to success.  Also, it must be simply stated, sometimes backed with testimonials for conviction.  We always keep in mind the ultimate proof of success is sales!

Jessica Hawthorne-Castro
Jessica Hawthorne-Castro answered: 7/5/2018

What are typical media buying agency fees these days?

It depends on the media type. What have you been quoted?

Best,

Jessica 

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