Contributors

Andy Latimer

CEO and Founder

Bluewater Media and Zahalo

Andy Latimer is CEO & founder of Bluewater Media converged agency rooted in response driven creative. He is a producer, writer & director View (0) Answers

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Paul Rothstein

President

PCR Marketing LLC

Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing View (0) Answers

Jessica Hawthorne-Castro

CEO

Hawthorne Advertising

Hawthorne, an award winning technology-based advertising agency specializing in analytics and accountable, ROI+ brand campaigns. View (1) Answers

Ben Kalb

President

Ben Kalb Productions,LLC

I've been writing, producing and directing infomercials for 26 years with a lot of Top 10 shows. View (2) Answers

740 15th St NW #800 Washington, DC 20005
Kase Luzar

Brainsy offers patented Software as a Service (SaaS) to power knowledge sharing networks for private companies, franchisors, trade associations, professional societies and other membership organizations. Deploying a Brainsy powered network, ... more>

Suite 2, Level 1, 34 Charles St Parramatta, NSW, 2150, Australia
DANIEL ATAI

Welcome to All About Media! We are a full service media and marketing agency servicing clients of all business types in Australia and abroad. Specializing in media strategy and placement, ... more>

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Ben Kalb
Ben Kalb answered: July 28

Can You Present The Complete Infomercial For The Bun & Thigh Max System,Including The Complete Version Of The Look Good In Your Jeans Challenge?

Hi Jack: Thanks for reaching out. Unfortunately I did not produce the Bun and Thigh Max infomercial, so I have no way to get it to you. Perhaps, You Tube has it.

I have done several fitness infomercials, so if you need assistance on one you are planning, you can e-mail me at bk@b...

Rick Petry
Rick Petry answered: 7/17/2019

What do you think about the changing landscape in associations serving the direct to consumer industry? If I could only join one association or organization, which one should it be?

The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produce...

Brainsy, Inc. published: 11/30/2018

Digiday: DTC brands are embracing membership models to improve retention

Great article by Hilary Milnes on Digiday. Some key takeaways: 

"Direct-to-consumer brands in replenishable categories, like the razor brands Dollar Shave Club and Billie and the tampon bra ...more

Tara Productions, Inc. answered: 7/24/2018

From brainstorm phase to final delivery, how long does it usually take to create a short form TV commercial?

From initial conception to final master, it usually takes 4-6 weeks.  We like one week to script, then one week to test demo's, cast, and develop animation, one week of shooting and one week to edit--  Mix it all together and pour out a hit!   

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