Contributors

Rick Petry

Principal, Rick Petry Creative Writer, LLC

Rick Petry is a direct marketing veteran of over 30 years who has been involved with campaigns that have generated over $1 billion in sales.

Tags: direct marketing, direct response, direct response television, DRTV...

Jessica Hawthorne-Castro

CEO

Hawthorne Advertising

Hawthorne, an award winning technology-based advertising agency specializing in analytics and accountable, ROI+ brand campaigns.

Tags: Marketing, Advertising, Media, Creative, Production, Analytics, Data Science...

Andy Latimer

CEO and Founder

Bluewater Media and Zahalo

Andy Latimer is CEO & founder of Bluewater Media converged agency rooted in response driven creative. He is a producer, writer & director

Tags: Direct to Consumer Marketing, Concept Development, Product and Brand Analysis...

Ben Kalb

President

Ben Kalb Productions,LLC

I've been writing, producing and directing infomercials for 26 years with a lot of Top 10 shows.

Tags: Producer, Director, Writer, Consultant...

Suite 2, Level 1, 34 Charles St Parramatta, NSW, 2150, Australia
DANIEL ATAI

Welcome to All About Media! We are a full service media and marketing agency servicing clients of all business types in Australia and abroad. Specializing in media strategy and placement, ... more>

740 15th St NW #800 Washington, DC 20005
Kase Luzar

Brainsy offers patented Software as a Service (SaaS) to power knowledge sharing networks for private companies, franchisors, trade associations, professional societies and other membership organizations. Deploying a Brainsy powered network, ... more>

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Voices from the Community

Rick Petry
Rick Petry answered: 7/17/2019

What do you think about the changing landscape in associations serving the direct to consumer industry? If I could only join one association or organization, which one should it be?

The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produce...

Jessica Hawthorne-Castro
Jessica Hawthorne-Castro answered: 7/5/2018

What are typical media buying agency fees these days?

It depends on the media type. What have you been quoted?

Best,

Jessica 

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