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D2C News
Nike dumps Amazon to focus on D2C efforts, more "distinctive" partnerships – Econsultancy

Nike dumps Amazon to focus on D2C efforts, more "distinctive" partnerships – Econsultancy

In 2017 Nike announced it would sell directly via Amazon. In 2019, the iconic brand has now reversed course and is throwing shade at Amazon in the process.
Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media

Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media

Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading the ad industry in their innovative approaches to media. Those are the top-line findings of a new industry study fielded by Advertiser Perceptions, which will present them in detail during a webinar this afternoon.
WSJ News Exclusive | Amazon Changed Search Algorithm in Ways That Boost Its Own Products

WSJ News Exclusive | Amazon Changed Search Algorithm in Ways That Boost Its Own Products

The e-commerce giant overcame internal dissent from engineers and lawyers, people familiar with the move say. The previously undisclosed change, which could help other products, too, risks further antitrust scrutiny.
D2C brand Le Tote grabs Lord & Taylor for $100M

D2C brand Le Tote grabs Lord & Taylor for $100M

The deal ties up HBC and the apparel rental company in a few ways, and gives the department store a fighting chance.
Conagra draws lessons from direct-to-consumer brands | WARC

Conagra draws lessons from direct-to-consumer brands | WARC

Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.
How Social Media and Influencers Are Changing Ecommerce

How Social Media and Influencers Are Changing Ecommerce

Product discovery on social media continues to grow with more than 80% of consumers discovering a product they were interested on social media, up from 58% in 2017.
At Disrupt SF, learn how to take a digital brand offline from Brooklinen, Framebridge and thredUP – TechCrunch

At Disrupt SF, learn how to take a digital brand offline from Brooklinen, Framebridge and thredUP – TechCrunch

Over the past couple decades, retail has fundamentally changed. Amazon has swept in and devoured mom and pop stores, while incumbent brands face increased competition from a new crop of digital-first companies. But not everything changes. People still want to see and feel the goods they’ll pu…
The Evolution of the D2C Movement in the eCommerce Industry

The Evolution of the D2C Movement in the eCommerce Industry

The growth of Direct-to-Consumer eCommerce has basically been the story of modern eCommerce in general.
FanBank Shop Local Program Launches in Memphis

FanBank Shop Local Program Launches in Memphis

A new shop local rewards program has launched in Memphis, one that brings a different approach to the efforts featuring loyalty cards and aggressive discounting that tend to be the norm. Fanbank helps Main Street small businesses with online D2C marketing and loyalty programs.
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Contributors

Ben Kalb

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Ben Kalb

President

Ben Kalb Productions,LLC

I've been writing, producing and directing infomercials for 26 years with a lot of Top 10 shows.

Tags: Producer, Director, Writer, Consultant...

Paul Rothstein

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Paul Rothstein

President

PCR Marketing LLC

Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing

Tags: Expert Campaign Management and Strategic Planning

Rick Petry

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Rick Petry

Principal, Rick Petry Creative Writer, LLC

Rick Petry is a direct marketing veteran of over 30 years who has been involved with campaigns that have generated over $1 billion in sales.

Tags: direct marketing, direct response, direct response television, DRTV...

Andy Latimer

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Andy Latimer

CEO and Founder

Bluewater Media and Zahalo

Andy Latimer is CEO & founder of Bluewater Media converged agency rooted in response driven creative. He is a producer, writer & director

Tags: Direct to Consumer Marketing, Concept Development, Product and Brand Analysis...

D2C Marketplace

Thill Inc.

785 County Road CB
Suite 100 Neenah, WI 54956
R. Todd Thill
920-967-9201

At Thill, we know your customer’s needs are always changing and you have to anticipate what’s coming next. We understand it because we’ve been there. Thill started out as a ... more>

All About Media

Suite 2, Level 1, 34 Charles St Parramatta, NSW, 2150, Australia
DANIEL ATAI
612 9633 1133

Welcome to All About Media! We are a full service media and marketing agency servicing clients of all business types in Australia and abroad. Specializing in media strategy and placement, ... more>

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Voices from the Community
Rick Petry answered: 7/17/2019 9:21:37 AM

What do you think about the changing landscape in associations serving the direct to consumer industry? If I could only join one association or organization, which one should it be?

The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produce...

Jessica Hawthorne-Castro answered: 7/5/2018 2:41:08 PM

What are typical media buying agency fees these days?

It depends on the media type. What have you been quoted?

Best,

Jessica 

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