D2C News
Regaining Momentum: Building the D2C Customer Journey
When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.
Nike: ‘Decisive Action’ on Inventory, More D2C
Nike's stock was cut in half in just 11 months due to supply chain snafus, dollar headwinds and falling sales. CFO Matt Friend explains the plan to right the ship.
(International) How The D2C Model Is Transforming Indian SMBs
SMEs can be close and profitable partners in shaping the D2C industry because of their mutual strengths and skills.
Technology Fueling Growth Of D2C Brands
Brands in the direct-to-customer trading have been leveraging technological solutions to take an edge over their counterparts
D2C brands spent 231% more on TikTok in Q2
TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
Livspace earmarks $100 mn to invest in D2C brands in home segment
Home interiors and renovation platform Livspace on Monday said it has earmarked $100 million to invest and incubate new offerings and brands in the direct-to-consumer (D2C) market in the home...
How D2C disrupts industries: An in-depth look
D2C helps retails deal directly with the customers without any mediators, thus making the business model leaner and even cost-effective.
FirstCry Looks To Acquire Online Sellers, D2C Brands With $75 Mn Investment Fund
FirstCry will launch an investment venture entity called Global Bees to track and acquire 30-40 D2C brands
How D2C Personal Care Brands Are Personalizing Products to Win Consumers
Globally, the penetration of online BPC in countries like China, the UK, and the US is between 12-18 percent versus under 2 percent in India.
Why more brands should leverage a D2C model
The direct-to-consumer (D2C) model has been making waves over the past few years, as a greater emphasis on owned and operated online channels has been placed. In 2020, this model became even more attractive as brands and retailers faced disrupted supply chains, delayed orders, and store closures.
D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour
Amid the coronavirus pandemic, there was a surge in online sales as people stayed locked in their homes. Now, even traditional FMCG players are digitising themselves to win these consumers.
Here's how B2B companies can leverage the D2C model
D2C can be a valuable investment for B2B brands. But it requires careful planning, a solid understanding of customers’ needs and good data.
D2C Faces Cross-Border, Regulatory Challenges
Olivier Schott of Scalefest discusses why firms pivoting to eCommerce channels must have the resources oh hand to meet cross-border and tax challenges.
It may not be as glamorous as D2C, but beauty tech is big money – TechCrunch
Shifting consumer demands within beauty and retail are creating rich opportunities for U.S.-based beauty/consumer tech SaaS companies.
What the rise of direct-to-consumer (D2C) brands means for agencies – Econsultancy
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
Contributors
Jessica Hawthorne-Castro
CEO
Hawthorne Advertising
Hawthorne, an award winning technology-based advertising agency specializing in analytics and accountable, ROI+ brand campaigns. View (1) Answers
Andy Latimer
CEO and Founder
Bluewater Media and Zahalo
Andy Latimer is CEO & founder of Bluewater Media converged agency rooted in response driven creative. He is a producer, writer & director View (0) Answers
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Paul Rothstein
President
PCR Marketing LLC
Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing View (1) Answers
Rick Petry
Principal, Rick Petry Creative Writer, LLC
Rick Petry is a direct marketing veteran of over 30 years who has been involved with campaigns that have generated over $1 billion in sales. View (1) Answers
