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Brainsy offers patented Software as a Service (SaaS) to power knowledge sharing networks for private companies, franchisors, trade associations, professional societies and other membership organizations. Deploying a Brainsy powered network, organizations can showcase companies or subject matter experts and facilitate mentoring while earning non-dues revenue. Brainsy is backed by successful entrepreneurs-turned-Angels and is a portfolio company of TomorrowVentures, co-founded by Alphabet (formerly Google) Chairman, Eric Schmidt.
Brainsy Consulting Services can help you with your digital marketing and social media strategy and execution. Our primary competency is exceeding the expectations of our clients and helping them reach success.
Brainsy powers co-branded knowledge sharing networks for associations, professional societies, and membership organizations.
COMMUNITY – PROMOTION – MONETIZATION
Expert Communities: ECN® or ECO (for Organizations):
● Private label “Ask the Expert” and ECN® or ECO platform to extend your social media presence.
● Monetize your social network or affinity group.
● Increase member value and create new (non-dues) revenue.
Digital Buyers Guides (for Organizations):
● Custom-created directory and search portal.
● A well-organized and easily referenced taxonomy of the major suppliers and vendors in your industry.
Personal Media ECN or ECO (for Selected Experts):
● Boost your online profile for lead generation or new revenue.
● Manage connections, show thought leadership in your field.
● Affix an ECN or ECO InCall® or Widget to make your other social media profiles transactional.
Great article by Hilary Milnes on Digiday. Some key takeaways:
"Direct-to-consumer brands in replenishable categories, like the razor brands Dollar Shave Club and Billie and the tampon brand Lola, use subscription models to boost business in lieu of broad distribution networks."
“A few years back, digital marketing money was flowing and the idea was, ‘Let’s build traffic and buy paid traffic through search and social.’ Teams were focused on acquisition,” said Bellaiche. “Now we see many brands moving toward retention, UX and analytics, and building those teams with employees that work on those topics only. There’s a clear rebalance. Loyalty means a healthy business. One-time customers do not.”
“Once you know your consumer, you can get past the logic of promotion. When you don’t know someone, you have to talk about price,” said Bellaiche. “If you know the consumer, you can personalize the experience and provide more than just discounts — product recommendations based on membership models, content, exclusive sales and events. These brands with cult followings could build something worth paying for, and that’s where we’ll see this shift.”
Read the full article at: https://digiday.com/marketing/dtc-brands-embracing-membership-models-improve-retention/...more Posted at 11/30/2018 12:51:35 PM