Mention Me's Abi Wendt discusses the recent explosive growth of D2C brands, and how this can be sustained throughout 2021 and beyond.

More and more companies are looking to go it alone through D2C sales, and companies are rethinking their AP and AR procedures. All this, Today in Data.

It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships.

The startup razor company is critical to the overall razor industry, the agency says

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

The Hulu business will be integrated into Disney's direct-to-consumer business and its CEO Randy Freer is set to exit the company.

Along with the rise of e-commerce has come the ascension of the perfect e-commerce business model: direct-to-consumer (D2C) sales. 

In 2017 Nike announced it would sell directly via Amazon. In 2019, the iconic brand has now reversed course and is throwing shade at Amazon in the process.

A new shop local rewards program has launched in Memphis, one that brings a different approach to the efforts featuring loyalty cards and aggressive discounting that tend to be the norm. Fanbank helps Main Street small businesses with online D2C marketing and loyalty programs.

Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading the ad industry in their innovative approaches to media. Those are the top-line findings of a new industry study fielded by Advertiser Perceptions, which will present them in detail during a webinar this afternoon.