Prior Postings
The e-commerce giant overcame internal dissent from engineers and lawyers, people familiar with the move say. The previously undisclosed change, which could help other products, too, risks further antitrust scrutiny.
The deal ties up HBC and the apparel rental company in a few ways, and gives the department store a fighting chance.
This month, the social media – based beauty brand launched a new online tool called the Younique Beauty Guide. It’s a facial analysis tool that facilitates virtual product try-on for consumers as well as more informed product recommendations from presenters.
Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.
Product discovery on social media continues to grow with more than 80% of consumers discovering a product they were interested on social media, up from 58% in 2017.
The growth of Direct-to-Consumer eCommerce has basically been the story of modern eCommerce in general.
In my last column, we discussed how a shift in consumer behavior and the adoption of new technology are transforming the traditional supply chain. We learned that some manufacturers are making the complex move to cut out the middleman and ship their products direct to consumers (D2C) for increased profits and greater control over brand, price and customer data.
DEG: The Digital Entertainment Group on Aug. 9 announced its incoming board of directors at the start of its 23rd year as one of the home entertainment industry’s leading trade associations.
How digitally-native brands can get new customers -- and keep them -- profitably.
For many entrepreneurs, the idea of going global is very exciting. However, international expansion requires time and consideration. For most