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D2C News

Regaining Momentum: Building the D2C Customer Journey

Regaining Momentum: Building the D2C Customer Journey

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.
Nike: ‘Decisive Action’ on Inventory, More D2C

Nike: ‘Decisive Action’ on Inventory, More D2C

Nike's stock was cut in half in just 11 months due to supply chain snafus, dollar headwinds and falling sales. CFO Matt Friend explains the plan to right the ship.
(International) How The D2C Model Is Transforming Indian SMBs

(International) How The D2C Model Is Transforming Indian SMBs

SMEs can be close and profitable partners in shaping the D2C industry because of their mutual strengths and skills.
Technology Fueling Growth Of D2C Brands

Technology Fueling Growth Of D2C Brands

Brands in the direct-to-customer trading have been leveraging technological solutions to take an edge over their counterparts
D2C brands spent 231% more on TikTok in Q2

D2C brands spent 231% more on TikTok in Q2

TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
Livspace earmarks $100 mn to invest in D2C brands in home segment

Livspace earmarks $100 mn to invest in D2C brands in home segment

Home interiors and renovation platform Livspace on Monday said it has earmarked $100 million to invest and incubate new offerings and brands in the direct-to-consumer (D2C) market in the home...
How D2C disrupts industries: An in-depth look

How D2C disrupts industries: An in-depth look

D2C helps retails deal directly with the customers without any mediators, thus making the business model leaner and even cost-effective.
FirstCry Looks To Acquire Online Sellers, D2C Brands With $75 Mn Investment Fund

FirstCry Looks To Acquire Online Sellers, D2C Brands With $75 Mn Investment Fund

FirstCry will launch an investment venture entity called Global Bees to track and acquire 30-40 D2C brands
How D2C Personal Care Brands Are Personalizing Products to Win Consumers 

How D2C Personal Care Brands Are Personalizing Products to Win Consumers 

Globally, the penetration of online BPC in countries like China, the UK, and the US is between 12-18 percent versus under 2 percent in India.
Why more brands should leverage a D2C model

Why more brands should leverage a D2C model

The direct-to-consumer (D2C) model has been making waves over the past few years, as a greater emphasis on owned and operated online channels has been placed. In 2020, this model became even more attractive as brands and retailers faced disrupted supply chains, delayed orders, and store closures.
D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour

D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour

Amid the coronavirus pandemic, there was a surge in online sales as people stayed locked in their homes. Now, even traditional FMCG players are digitising themselves to win these consumers.
Here's how B2B companies can leverage the D2C model

Here's how B2B companies can leverage the D2C model

D2C can be a valuable investment for B2B brands. But it requires careful planning, a solid understanding of customers’ needs and good data.
D2C Faces Cross-Border, Regulatory Challenges

D2C Faces Cross-Border, Regulatory Challenges

Olivier Schott of Scalefest discusses why firms pivoting to eCommerce channels must have the resources oh hand to meet cross-border and tax challenges.
It may not be as glamorous as D2C, but beauty tech is big money – TechCrunch

It may not be as glamorous as D2C, but beauty tech is big money – TechCrunch

Shifting consumer demands within beauty and retail are creating rich opportunities for U.S.-based beauty/consumer tech SaaS companies.
What the rise of direct-to-consumer (D2C) brands means for agencies – Econsultancy

What the rise of direct-to-consumer (D2C) brands means for agencies – Econsultancy

The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
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Contributors

Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

CEO

Hawthorne Advertising

Hawthorne, an award winning technology-based advertising agency specializing in analytics and accountable, ROI+ brand campaigns. View (1) Answers

Rick Petry

Rick Petry

Principal, Rick Petry Creative Writer, LLC

Rick Petry is a direct marketing veteran of over 30 years who has been involved with campaigns that have generated over $1 billion in sales. View (1) Answers

Ben Kalb

Ben Kalb

President

Ben Kalb Productions,LLC

I've been writing, producing and directing infomercials for 26 years with a lot of Top 10 shows. View (3) Answers

Paul Rothstein

Paul Rothstein

President

PCR Marketing LLC

Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing View (1) Answers

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Voices from the Community

Ben Kalb
Ben Kalb @StartMeUp answered: 12/8/2020

Can You Please Contact Tara Borakos From Tara Productions Inc & Try To Convince Her To Present The Complete Infomercial For The Bun & Thigh Max System,Including The Complete Version Of The Look Good In Your Jeans Challenge?

Jack:I do not have Tara's phone number or e-mail.  You will need to contact her yourself. Her company is Tara Productions, and she is based out of Boca Raton or Ft. Lauderdale, FL. Good luck.

...
Ben Kalb
Ben Kalb @StartMeUp answered: 7/28/2020

Can You Present The Complete Infomercial For The Bun & Thigh Max System,Including The Complete Version Of The Look Good In Your Jeans Challenge?

Hi Jack: Thanks for reaching out. Unfortunately I did not produce the Bun and Thigh Max infomercial, so I have no way to get it to you. Perhaps, You Tube has it.

I have done several fitness infomercials, so if you need assistance on one you are planning, you can e-mail me at bk@b...

Rick Petry
Rick Petry @RickPetry answered: 7/17/2019

What do you think about the changing landscape in associations serving the direct to consumer industry? If I could only join one association or organization, which one should it be?

The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produce...

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