The Great Ideas Summit brings together the direct response industry’s most influential leaders to hold high-powered meetings, close global deals, and develop new digital marketing strategies.Networkers, Influencers, Deal-Makers. The Great Ideas Summit is produced by us, the Electronic Retailing Association (ERA), which is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace (members that maximize revenues through electronic retailing on television, online and on radio).