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Rick Petry is an award-winning writer, producer, and director who specializes in direct marketing. After having had virtually every executive job title from CEO to Vice President of Media, Rick returned to his first love, creative services, over a decade ago. Rick is a strategic thinker who has published over 200 articles on direct marketing and advertising best practices (simply Google his name and the term 'direct response'). He has worked on campaigns that have generated over $1 billion in sales for companies as diverse as The Nautilus Group (Bowflex), CharBroil, Bosley, GOLO, OYO Fitness, Education Connection, and Adam and Eve dot com.
You can rely on Rick to be direct and honest about any given project, as opposed to telling prospects what they want to hear in order to secure a job. His ardent desire is to work with brands that he truly believes in and on projects where there is authentic collaboration and open communication. Rick received the Electronic Retailing Association's Volunteer of the Year award in 2015 and the Direct Response Marketing Association's Member of the Year award in 2017, owing in large part to his thought leadership and contributions to the industry. He is a past Chairman of the Board of the Electronic Retailing Association and a frequent moderator and panelist at industry events.
Rick has an MBA with a Concentration in Sales and Marketing from Marylhurst University and a BA in Cinema and Television from the University of Southern California. He currently resides in Lake Oswego, Oregon, with plans to relocate to San Clemente, California this summer with his wife and children. Rick is an avid art enthusiast and collector, a voracious reader, and inveterate martini drinker. His motto is, "There is no wasted effort" believing that how something might appear today -- good, bad, or indifferent -- can manifest itself as something positive later in life because, as he puts it, "I learn something new every single day."
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The Performance-Driven Marketing Institute (https://www.thepdmi.com) is the organization that has risen from the ashes of the organizations that had previously existed: the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) which also produced Response-branded events. Historically those two organizations had competed for leadership, mindshare, and sponsorship dollars and there was a great need for consolidation in the industry (full disclosure: I am a past Chairman of the Board of the now defunct ERA and worked extensively on projects for the DRMA). The PDMI has given the industry an opportunity to reboot so to speak, renew its commitment and energy to direct marketing as a best business practice, and advance the industry. Because it has been in existence for little more than a year, there is an opportunity for anyone new to join and be a vital part of it as it is not entrenched like organizations that have been around for longer periods of time.