Anonymous asked Electronic Retailing Association (Example Listing) , 5/30/2018 3:16:02 PM ( 1 comment )

Can my listing in the D2C Marketplace help my company get exposure beyond the ERA membership?

Yes! The D2C Marketplace is a useful resource for ERA members but it is also open to a universe well beyond. Companies that opt for a Premium Microsite can publish and interact in a way that gives them broader visibility (and credibility) across the Internet -- important to your SEO / SEM strategy and when prospecting for new clients. For example, you can respond to Q&A about the markets for which you're most active or showcase your company‚Äôs thought leadership in a particular subject matter. Your response associates your company's name with the keywords in the question (and answer) so when others have similar inquiries, they may find you on the site or when using a search engine (e.g. Google, Bing, Yahoo).

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