Biography

Paul Rothstein is a 35+ year advertising and marketing veteran who brings a unique blend of General, B2B and Direct Response marketing experience to the table. He has created and managed hundreds of integrated DRTV campaigns in all verticals with a particular expertise in Health & beauty products, supplements and nutraceuticals, technology, household products, lead generation and continuity programs. His entrepreneurial spirit brings passion, dedication and an unsurpassed work ethic to each and every marketer he has worked for. He has spearheaded the campaigns for many national brands including Silkn Beauty Products, Johnsonville Sausage, Hydroxycut, Slim Quick, Renew Life, Nature’s Bounty, Iceland Health, Car MD, Gourmia, Ronco, Focus Factor and many more. Having worked at several major media buying services he is expert in all forms of media from TV to on line and is an expert in utilizing TV media for Direct Response, Retail and CPG. He is a seasoned campaign manager with years of experience in creative production, offer structuring, call center management, fulfillment and multi-channel marketing. He works with strategic partners like call centers, logistics, merchant processing and debt management, on line and more and will vet out and negotiate agreements on clients’ behalf, manage the entire set up process, and back end monetizing of your campaign. He is a numbers person with a strong statistical background who understands the lifetime value of customers and how to keep them. In addition, he has a deep understanding of the finance aspect of each campaign and how important cash flow is and how to manage it. Before starting any DRTV campaign he will do a detailed campaign pro forma showing what it will take for profitability and where needed a cash flow analytic and bad debt analysis. Having spent over 10 years in retail advertising for major retailers like Toys R Us he understands not only the retail channel but what takes to sell product at the retail level.  Paul brings a lifetime of success to his clients as well as every agency, and marketer he has worked for.