Direct to Consumer MarketingConcept DevelopmentProduct and Brand AnalysisProduct PositioningSocial MediaMarketing StrategyTV and Film ProductionContent StrategyCreative PositioningPost ProductionStrategic LeadershipDirector/ProducerMedia Planning and StrategyDeal StructuringScript WritingPaid Digital Strategy
Andy Latimer is the CEO and founder of Bluewater Media and Zahalo, a converged marketing agency rooted in response driven creative and guided by media results analytics and optimization. Latimer has lead the Bluewater team to develop industry leading solutions that integrate direct response strategies with online content and product distribution to deliver real measurable results and profits in the integrated world. Latimer is an accomplished producer, writer and director working with brands including Philips, Sodastream, Kitchen Aid, Magic Jack, Thundershirt, Telikin and with industry leaders in product marketing including Telebrands, Emson, Allstar and Ontel. He has lead the company from a dining room start up to become an Inc. 500 company and an Amazon.com Top 500 Seller.
An industry leader and innovator Latimer has consistently developed new techniques in marketing direct to consumer. His company Bluewater Media provides creative and media strategy services for clients in insurance, lead generation, health care and for some of the largest online travel websites in the world. Bluewater’s digital arm, Zahalo, provides direct to consumer marketing online and paid media management as well as marketplace strategy and management for a wide variety brands and products.
Latimer is also a proven business leader known for his entrepreneurial energy and ability to recognize under-utilized assets and underperforming businesses and leverage those to create success. In 2016, Latimer lead Zahalo through a merger with Amazon.com management company DNA Response, Inc. and in 12 months turned the company around from losing $6M to cash flow positive and profitable with 2018 profits expected to exceed $1M and rising. He is known as a creative marketer and business leader who not only understand how to position a company or brand but how to run the business as well. Latimer has lead the Bluewater Family of companies from a small creative house to a vertical integrated marketing business that’s is leading the way for the agencies of today and driving over $100M in total revenue annually with growth of over 900% over the last 3 years.
Latimer can be reached at 813-624-7540 or through email at email@example.com. For more information on the companies go to www.bluewatermedia.tv or www.zahalo.com.
January 2000 - present
Vice President of Entrepreneurial Enterprises
University of South Florida/Intellis Media
October 2000 - August 2005
University of South Carolina
1991 - 1996
BA, Mass Communications
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